Environmental Issues brochure and billboard hoarding

Before researching for this assignment I had seen the RSPB advert on tv, it's quite a hard-hitting advert showing the bad affects humans have made on wildlife with pollution and developments of bigger roads, but it then shows little things that we can do to help the wildlife that are in decline. The campaign raises awareness of garden wildlife that are struggling to find somewhere to hibernate in the winter. RSPB says "Homes are where we eat, where we sleep and where we bring up our families. It's just the same for birds and other wildlife." With this in mind they produced a very clever advert that makes people think, this then refers the viewers to the website where you can find a leaflet either download/posted. This leaflet contains some simple tips to build homes for wildlife in your garden, dramatically increasing the local wildlife and improving their standards of living through winter. I think this is a very simple yet effective way to get involved in conserving the UK's wildlife, without any ties or much expense.

WWF: Help protect the future of endangered species

I found these posters quite shocking yet captivating, no advanced technology of today can help bring back species once they have become extinct, therefore it is so crucially important that we help protect them whilst they are still here on our planet. WWF are a very big organisation and this is one of their many successful campaigns. This images contrasts the harsh reality of species decline and the fact that these species might not last in the future to come.

WWF: Their extinction is ours as well

This is another campaign by WWF, proving that without many species - we could in fact become extinct too. After looking through my research, it is evident that we need wildlife and biodiversity for our well being and standard of living, the clothes we wear, the food we eat and the medicines to cure illnesses, we need the wildlife and the species that live within. The way that this has been advertised by WWF is with humans, bare in the wild and in animal stances. I think this is very clever, bringing together human and animals as one, after all we share this world with many species and need to appreciate that their existence helps us.