12
March

Final leaflet creation

Posted by Sally

Front of leaflet
Firstly I created a 20x40cm document, and placed rules each 10cm to create my Accordion fold. I then added the picture that I took of tree bark close-up to create a front cover inspired by the Butterfly World leaflet.

I then had a look at various fonts that could aid the base of an engraved effect, to make it look like it had been carved into the tree. I firstly tried the Viner Hand ITC, then the Lithos Pro type but these weren't quite what I had in mind to achieve my desired engraved effect. So I decided to check for a copyright free font online, I came across Gelio Faso and Pasteli and decided that this would be the perfect font as it's very angular as if it has been carved by a knife.
I then applied a variety of effects to make this type look even more 3d and realistic, embedding it into the tree using a bevel & emboss effect and shadows. I also applied a slight colour overlay to the tree bark to make the colour even.
This is how it looked after applying the effects and type, I am happy with how this looks and think that it's looking realistic.
I then looked at copyright free vector images, hoping to find a wooden plank style sign. I came across this plank design and decided to try this out, ready for my "Endangered Species" type.
I created borders using a free vine and grass brush tool that I found at brusheezy.com, I allowed space for my titles and bodycopy.

I found the location of the Rare Breeds and Eco Farm and decided to create a map on my leaflet to show the audience where it is, if they require more information or wish to visit. I chose to shape this map into an acorn to keep to the eco/conservation guidelines.

I then added this to the "front" side of my leaflet, as well as a small hedgehog silhouette, that I later plan to cut out revealing an image of a hedgehog on the located fold. This is to make my leaflet a bit more interesting.
I looked at a variety of fonts for my endangered species type, I wanted quite a hard hitting font that expresses how endangered the animals are. Below is the effect that I had in mind:
 I decided that the previous wooden plank sign wasn't quite what I wanted, therefore I decided to look into various vector image sites to find wooden signage. I looked at:
www.all-free-download.com
www.vecteezy.com
I decided that I really liked this wooden sign, and the      type, however I feel that black may not be the right colour as it doesn't really link to the Eco feel, but it does represent the importance of Endangered Species.
I decided that I wanted to try animal print within the type, to show one of the reasons that make animals endangered - skinning animals for their beautiful furs. The above animal print is zebra, however the colour and pattern didn't work within the type, and lost the wording.
I then tried leopard print as well as using a border to highlight and define the type. However, it still lost the type and didn't stand out, the colours of the print are also very camouflage to the other colours present. Therefore, I don't think that this animal print idea will be successful as it's too fussy for small type.
I then decided to try a dark green, this produced an effect that fits both to the Eco scheme as well as fitting with Endangered Species. I also applied an inner shadow to the type, giving it more depth as though it had been stamped to the wooden signage. Overall I'm happy with the outcome of this finished type, though disappointed my animal print type didn't work out, but realistically I don't believe it would've worked unless it was of a large size.

I found the majority of my images on Google, using the search tools options, specifically images that are labelled for reuse. I also found images at:
www.morguefile.com
www.freedigitalphotos.net
After collecting my photos this way, I then added them to my leaflet, including a Facebook logo, Twitter logo and the Green Dragon logo. I also added my body copy and the map I created of the location of Green Dragon Eco farm.

Back of leaflet

I begun this side of the leaflet by placing the thick green border and grass paintbrush allowing reasonable spacing for my images and bodycopy.
I then added an image that was photographer by a family member, who allowed me permission to reuse his image. This image illustrates the Tree Conservation section on the inner page. I also added the hedgehog silhouette to show where to cutout, the lighter hedgehog symbolises what will be seen through the cutout, which I plan to be an image of a hedgehog within the 10 Endangered Species.

I added the images of the Endangered Species and vine borders to the centre pages of my leaflet, I created many rulers so that my measurements were exact and the white space was symmetrical.
After adding the 10 Endangered Species and vine borders I then added the images to the Help page. (Second inner page)
I then added the bodycopy to all pages, aligning it where appropriate. I also added a small caption to where the cut out hedgehog would be, making it part of the page design and completing my design.


Final Designs:

Final Evaluation
The aim of this brief was to create a leaflet on an Eco subject, I chose Conservation and Wild life. I researched my subject thoroughly with a variety of both primary and secondary research. I then experimented with natural substance to add unique ideas within my leaflet whilst keeping with the eco theme. I used a variety of self taken photos, manipulated photos, vector free images and copyright free images within my chosen accordion fold leaflet. I then created my leaflet using Adobe software, including my own researched information and various images. I am happy with my leaflet and feel that it conveys Conservation well, whilst having an innovative and interesting design making it appealing to the audience and advertising the Eco Farm in Bicester. 




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