After creating my leaflet I begun my Billboard design with researching into billboard hoarding sizes, a lot of these are very large, making this billboard of high expense. Sheet sizes include; 4, 6, 12, 16, 32, 48, 64 and 96. I decided to pick a 12 sheet billboard as it is a good size and would be reasonably priced to create.
I then drew a variety of design ideas, developing them into interactive design - drawing the public in with something innovative and eco friendly. Below is my sources of inspiration, please refer to layout pages for experimentation.
Living/growing Billboards
I found this piece incredibly inspiring by a really large company, showing their commitment to helping the planet by being resourceful and eco-friendly. This is a living billboard that is made up or tea plants, growing inside recycled coke bottles. A great way to include the corporate identity with the famous original Coca-Cola bottle and keeping to Eco-friendly guidelines. I really like the thought of something growing from the board, making it a very unique piece of design using nature, making it not only attractive - but also interesting to the public.
I also found that McDonald's also created a similar piece to promote their four premium salads, by planting 1 1/2 inch spouts of green lettuce and letting them flourish into lush leaves. I think this is a very intelligent way of advertising and find it very inspiring.
Decoupage
I lastly came across Decoupage, which is the craft of applying decorative paper cut-outs to a surface and varnishing them with multiple coats, this process originates from when Nomadic tribes would cut out felts to decorate the tombs of their deceased. I find this process can be as modern or classic as desired, recycled images could be reused into this piece and then sealed using Spray acrylic or other lacquers.
Final Billboard creation
+_.jpg)
I started with a blank document and sized it accordingly, I then used the grass brush tool I had used for the leaflet. I also downloaded a free vector image of a sunflower head, which plans to be my interactive area where seeds will be placed to create texture, seeds will also be planted towards the bottom of the billboard in small pots and grow up the billboard with the designed sunflowers. I left space for my type.
I then created a gradient background from a light blue to an even lighter, sky shade blue to create a sunny days sky, instantly making the audience feel uplifted.
I then drew two swallows holding a banner in their beaks, this will be my welcome sign. Nature is welcoming the audience to Green Dragon eco farm.
I also created clouds using a white brush tool and then applying a drop shadow effect, to make the cloud look 3D and textured.
I then downloaded and used a wooden plank-like font, to link closely with the wooden planking within my Conservation leaflet. I also placed the Green Dragon farm logo on top of the type as though it was sat there.
I coloured my type using a gradient of wooden oak and pine colourings, creating a strong eco theme of natural influences and substances present within the billboard design.
Final Billboard Design
I created a billboard based on Eco themes and welcoming the audience to Green Dragon Rare breeds and Eco Farm. Overall I am happy with how my billboard turned out and feel that I research a couple of ideas that could make my billboard more interesting and interactive to/with the public, making it more appealing. I decided that a living/growing billboard would be innovative and would integrate nicely into my design. I used a variety of free vector images, free brush sets and copyright free clipart. I believe that the Green Dragon Rare Breeds and Eco Farm type doesn't stand out as much as I had desired, this could however be due to the smaller sizing, forgetting that this sign is very large and will be very clear. I feel that the colours, effect and style suit the Eco theme well, keeping it organic, natural and eco-friendly.
+_.jpg)
+_.jpg)
+_.jpg)
+_.jpg)
+_.jpg)
+_.jpg)
+_.jpg)
3 comments:
4Slash will design Amazing andeye-catchingg Banner and billboard for your
Business/Advertisement/Event/Occasion.
Post a Comment